Tweed x Fringe ft. Joie Balina Tweed Jacket

This JOIE jacket!!! Pretty much my favourite go to item to pair over cami's, tees or layered under my wool coat for extra warmth. It pretty much pairs back to absolutely anything - think your favourite moto leather meets the softest tweed.  Not only versatile but uber comfortable. 

I paired it back to one of my favourite fringe detailed tops and go-to Joie Akemi booties.  A super comfortable, put together look.  AND this top is now on SALE!! The best time to pick it up. 

Shop the Joie Balina tweed jacket online (here)

Shop the Derek Lam 10 Crosby fringe top online (here) NOW ON SALE!!!

Shop similar Mother Denim (here)

Shop the Joie Akemi booties (here)



After New Years S A L E

HAPPY NEW YEAR!!! We are making room for new spring arrivals with our After New Years Sale on Sale.  With new sale items both in store and online now is the time to get in on some major steals!! 

We have highlighted some of our favourites styles and best deals. 

Cami NYC, Camilla Velvet Top in Navy (here) also available in Amethyst (here

dRA, Mai Sweater (here

Joie, Colby Blouse (here

Frame, PJ Blouse (here)

Rebecca Minkoff, Jane Saddle Bag (here)

Alice + Olivia, Fringe A-line Top (here

dRA, Amaya Sweater (here

Joie, Dane Top (here), Marcine Pant (here

Zadig & Voltaire, Joss Skull Print Top (here

Equipment, Aurora Shirt (here


Happy Shopping!! 


It's a Christmas miracle | FURLA just in time for the holidays

Christmas came 4 days early to the loft!! Furla Handbags are now available and make the PERFECT gift.  These must have handbags offer the perfect everyday basic to the little pop we've all been waiting for.  We couldn't be more excited to be one of the exclusive retailers in Canada for Furla.  

If you've never heard of them - they're amazing.  If you have - you KNOW they're amazing! These chic little bags are the perfect additional to your collection. 

Time to get shopping - and make it quick!! We are only FOUR days from the BIG DAY!! 

Happiest Holidays and MERRY CHRISTMAS!!! 


Parker NY: Current obsession

We recently received the best new dress brand to Era Style Loft, Parker NY.  Parker NY is known for its cute dresses, gorgeous blouses and come spring an aray of beautiful florals. This sweater was an unexpected surprise and I am in LOVE! Its the perfect weight and the little added flare on the sleeves makes it unique and perfect for the holiday season.  

Black is my go to option but this fab sweater also comes in gunmetal with an added shimmer. The decision is next to impossible as they both make great options for the perfect day-to-night sweater. 

Pair it with Mother Denim (here), Joie Barlow Boots (here),  and the perfect handbag (here)! 

Curated by you, made by us | Gift giving made easy

SAVE THE DATE: First annual era x mini moss gift giving event

When: Thursday December 7 - Sunday December 10 

When gift giving is this easy you can't help but have fun! We are so excited to announce our first annual personally curated gift giving event. You call the shots and we create the masterpiece. 

Select a style:
Luxury | Sporty | Cozy | Chic | Romantic 

Select the main:
Cashmere sweater | Pyjamas | Joie luxury sweatsuit | Silk blouse | Yoga gear (the options are really endless here)

Add an accompaniment:
S'well bottle | Jewelry | T-shirt | Antica Farmacista diffuser, candle or gift set | letterboard | book | jelleycat

Pick your filler: 
Prosecco or Rosé | Karat chocolate bar | Antica Farmacista body butter or room spray | Bebe de luxe | Jewelry box | Make up pouch 

And voilà….simply place it under your tree :) 

...and for the kids too!! 

Super cute, complete with pom pom 

Lastly, create a custom tag: At the end, personalize your curated gift with a special note. This added detail from the heart will finish off the best gift EVER! 

Happy Shopping, we can't wait to see you! 

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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234 21st Street East Saskatoon, SK S7K 0B9   |   (306) 652-2770
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