Era Style Loft x The Face Institute

We recently sat down with Sharmi Jaggi to chat all things fashion & beauty. The reason for this collaboration was to combine the thoughts behind investing in your wardrobe and beauty regime along with taking time out of our busy schedules for self-care and self-reflection to really exude your true self. 

As we unfold the first of a three part video series we did with The Face Institute we hope to better explain our thoughts behind why we feel its important to invest in ourselves.  

First, we chat about fashion versus style.  An obvious answer is presented as we explain that fashion is what we buy and style is how we define ourselves through what we are wearing.  Ever since we opened era we have always focused on buying quality pieces and moving them effortlessly throughout all the different roles we hold as women.  Whether its a silk blouse worn to work or to dinner or a pair of leather pants we enjoy finding multiple uses for our pieces that hold a timeless and modern appeal

We have recently gone back to our roots of blazers, silk tops, trousers and classic denim (with an updated twist). As we mature through our wardrobes we hope to expose you to new ideas and thoughts on your own personal wardrobe. Investing in quality pieces will help you to create a closet you feel good about and wardrobe that expresses your own personal style. 




Shop our looks online now


xx

photo & video cred: t-squared

What is a Dickey?


The Dickey Jacket

How to wear? 

1. Pick your favourite Veronica Beard Jacket. 


2. Add in the Dickey...


3.  And Voila…a bulk-free layered look. Change your Dickey, change your look! 


Shop New Veronica Beard online now


Happy Shopping
xx


Back to routine ft. Fall must-haves


With fall approaching and summer winding down we can't help but start to get excited for our favourite season.  Fall fashion is an obvious love of ours but there is also something to be said fro getting back to our regular routine as well. 


This summer was the perfect time to sit back, reflect and get inspired for new and exciting adventures. Summer is always a must needed retreat from the everyday grind, repetition and of course the cold but after some time away we're ready to get back at it! 


Some fall goals we have made: 

  1. Travel more and get inspired - a little adventure always helps to get your mind working and inspire new ideas for greatness.
  2. Spend quality time with family - this would definitely fall under the work hard, play hard quote. Work hard and be present with the ones you love. 
  3. Stay organized - Obviously the more organized you are the more productive you can be. This is a big one when you're trying to juggle many different hats.
  4. Have fun - if you can't laugh through life then whats the point. Stressful situations pop up so smile, be graceful and focus on your priorities.  You can only control your own reaction - don't take things so seriously. 
  5. Be the best you can be - its all any of us can really do after all. 
And of course - choose your fall wardrobe with purpose ;) Some of era's top picks for the fall season include: A classic sweater (here), easy trousers (here), loafers and the perfect tote (here). 







So cheers to fall! Happy Shopping and stay tuned for the newest fall arrivals and top trends to follow.

Shop new arrivals online now


The Summer Palette ft. Equipment prints

Equipment is known for their amazing prints and easy to wear styles.  This summer is no exception! From easy to wear dresses to the perfect going out top Equipment has nailed their styles as always the fit.  

The Britten Maxi is a favourite with the easy to wear style that can also double as a kimono style jacket this stunning piece can easily take you from day-to-night effortlessly. 



Just the details ft. The Paris Tote by Anine Bing


The Aubrey Dress is a best-selling style highlighted in a palm print for tropical vibes. Pair it with the Rebecca Minkoff Leo clutch and your favourite heels for another day-to-night option. 



The Mirelle Dress is a must have style from Equipment paired with the classic Furla Club crossbody.  This classic tried and true style is super easy, versatile and perfect for summer. Transition to fall effortlessly by pairing back to your favourite skinnies or wear it open with shorts and tank for a more relaxed vibe.  The options are endless and this versatile piece has you covered! 


The Lucina Top is highlighted in the favourite palm print for an easy night on the town look! Pair it back to light denim and your favourite heels for a chic, on-trend look.  Paired back to the Furla pouch - perfect for your evening essentials. 



Shop all new Equipment arrivals online now

Happy Shopping 
xo 



Tweed x Fringe ft. Joie Balina Tweed Jacket

This JOIE jacket!!! Pretty much my favourite go to item to pair over cami's, tees or layered under my wool coat for extra warmth. It pretty much pairs back to absolutely anything - think your favourite moto leather meets the softest tweed.  Not only versatile but uber comfortable. 

I paired it back to one of my favourite fringe detailed tops and go-to Joie Akemi booties.  A super comfortable, put together look.  AND this top is now on SALE!! The best time to pick it up. 



Shop the Joie Balina tweed jacket online (here)

Shop the Derek Lam 10 Crosby fringe top online (here) NOW ON SALE!!!

Shop similar Mother Denim (here)

Shop the Joie Akemi booties (here)

SHOP NEW ARRIVALS ONLINE NOW!! 


xo 


about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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