Designer Spotlight: Mini Moss by era - Rylee and Cru

Designer Spotlight: Mini Moss by era - Rylee and Cru

Welcome to the world of Rylee and Cru - one of our favourite labels. Kelli Murray, the designer and founder, is a well known artist and blogger residing in San Diego. In November of 2014, Murray launched the children’s clothing line, inspired by and named after her own kids, Rylee and Cru.


Rylee and Cru is based out of California and combines art and imagination, offering unique and artistic clothing for the modern child.  The collection consists of quality basics that are each hand garment dyed, giving them a vintage feel from the start.  The shapes are comfortable and the fabrics are soft, making dressing easy for mom and child.


The AW17 Folklore collection is inspired by folk art and contemporary Scandinavian design. Themes that are present this season include clean lines, simple florals and geometric shapes that are found within these styles of art. We hope you (and your littles) enjoy this label as much as we do.