Lauren and I would like to reintroduce our blog for Era Style Loft. After a very busy 2019 (so far) with so many exciting changes we want to make an effort to keep our friends, customers and new readers informed on all things era. We will continue to show new arrivals, styling and upcoming trends with an effort to sprinkle in a little bit more about us and behind the scenes at era.
We opened era Saskatoon in 2011 and just recently opened our second location in Calgary March 2019. When we first opened era Lauren was (and still is) a busy mom of three and worked as a Chartered Accountant at Deloitte for ten years. Stepping away from the corporate world we combined our skills to open era - a new approach to how women view fashion and how it can be integrated into their own personal lifestyle as a true reflection of themselves.
When we first started out, I was was a young fashionista passionate about all things style and beauty which obviously drove my ambition to start era with Lauren. Over the years with era I became a wife and mother to two girls. Though my passion for the industry has not changed my outlook on fashion and style has definitely evolved.
At era we focus on the everyday woman and giving them the opportunity to portray their own inner style while having versatile, wearable clothes that can move through all the different roles we as women hold. We personally curate each item of clothing that comes into era in a thoughtful well guided way to create a timeless wardrobe that can be built on throughout each season. We believe in a strong foundation of classic pieces combined with seasonal 'trend' items to add interest and enhance your own personal style.
Whether you're a mom, fashionista or career woman, era has fashionable items at various price points that can work for everyone.
Julie (& Lauren)
Phaedra Godchild from Styleista chats resort wear day-to-night on BT Calgary. Era Style Loft was thrilled to be a part of this segment featuring the best resort wear from Faithfull the Brand and accessories from Maison Irem.
Faithfull the Brand is known for their unique prints inspired by findings in vintage markets across the world. Each garment is carefully designed, sourced and produced in Bali, Indonesia, using handmade techniques such as hand-dying and hand-printing. Faithfull is perfect for travel and can move into the Spring/Summer months effortlessly for an easy look.
Maison Irem has quickly become an era staple. Known for their coin necklaces, Maison Irem is the the go-to jewelry brand for a cool girl vibe.
Shop New Arrivals from Faithfull the Brand online now.
We recently sat down with Sharmi Jaggi to chat all things fashion & beauty. The reason for this collaboration was to combine the thoughts behind investing in your wardrobe and beauty regime along with taking time out of our busy schedules for self-care and self-reflection to really exude your true self.
As we unfold the first of a three part video series we did with The Face Institute we hope to better explain our thoughts behind why we feel its important to invest in ourselves.
First, we chat about fashion versus style. An obvious answer is presented as we explain that fashion is what we buy and style is how we define ourselves through what we are wearing. Ever since we opened era we have always focused on buying quality pieces and moving them effortlessly throughout all the different roles we hold as women. Whether its a silk blouse worn to work or to dinner or a pair of leather pants we enjoy finding multiple uses for our pieces that hold a timeless and modern appeal.
We have recently gone back to our roots of blazers, silk tops, trousers and classic denim (with an updated twist). As we mature through our wardrobes we hope to expose you to new ideas and thoughts on your own personal wardrobe. Investing in quality pieces will help you to create a closet you feel good about and wardrobe that expresses your own personal style.