Parker NY: Current obsession

We recently received the best new dress brand to Era Style Loft, Parker NY.  Parker NY is known for its cute dresses, gorgeous blouses and come spring an aray of beautiful florals. This sweater was an unexpected surprise and I am in LOVE! Its the perfect weight and the little added flare on the sleeves makes it unique and perfect for the holiday season.  

Black is my go to option but this fab sweater also comes in gunmetal with an added shimmer. The decision is next to impossible as they both make great options for the perfect day-to-night sweater. 

Pair it with Mother Denim (here), Joie Barlow Boots (here),  and the perfect handbag (here)! 

Curated by you, made by us | Gift giving made easy

SAVE THE DATE: First annual era x mini moss gift giving event

When: Thursday December 7 - Sunday December 10 

When gift giving is this easy you can't help but have fun! We are so excited to announce our first annual personally curated gift giving event. You call the shots and we create the masterpiece. 

Select a style:
Luxury | Sporty | Cozy | Chic | Romantic 

Select the main:
Cashmere sweater | Pyjamas | Joie luxury sweatsuit | Silk blouse | Yoga gear (the options are really endless here)

Add an accompaniment:
S'well bottle | Jewelry | T-shirt | Antica Farmacista diffuser, candle or gift set | letterboard | book | jelleycat

Pick your filler: 
Prosecco or Rosé | Karat chocolate bar | Antica Farmacista body butter or room spray | Bebe de luxe | Jewelry box | Make up pouch 

And voilà….simply place it under your tree :) 

...and for the kids too!! 

Super cute, complete with pom pom 

Lastly, create a custom tag: At the end, personalize your curated gift with a special note. This added detail from the heart will finish off the best gift EVER! 

Happy Shopping, we can't wait to see you! 

Only 35 Days Till Christmas: Our Christmas List

Its so hard to believe that there is only 35 DAYS until Christmas!  Its time to start checking off lists and one of my favourite places to start is Christmas jammies! These thermal pjs from PJ Salvage are super soft, comfortable and cozy for kids and adults.  This print is amazing as its gender neutral so kids of all ages can easily wear them…the best part, you can too!!! (sorry, men this cozy set is just for the ladies) Unfortunately as they don't come in mens we recommend adding cozy grey sweats and a white tee..let's face it, this is just going to make everyone happiest! 

SHOP the PJ Salvage collections now! 

Next is the perfect stocking stuffers! Little People Big Dreams books have quickly became a favourite in our house.  They are super cute and easy to read. Kids can discover the lives of outstanding people from designers and artists to scientists. All of them went on to achieve incredible things, yet all of them began life as a little child with a dream…such a cute message and your kids will love them! Shop Little People Big Dreams books now! 

And of course jellycat stuffies! I think we can all agree you can never have too many of these cuddly animals. Shop Jellycat stuffed animals online now! 



Era's night in ft. intro to meditation

This past weekend we had the absolute pleasure of welcoming Kristen Antunes & Danica Slattery into Era Style Loft to enlighten us with an introduction to meditation.  The entire Era team was new to meditation so this was a very fun and easy environment for us to get started. 

I think we were were all amazed by the power of meditation and in some aspect learned how it could become part of our daily lives.  

For me in particular this experience has taught me the importance of being mindful through all movements in life, to be responsive not reactive and to be truly present in your interactions with others.

Thanks again to these lovely ladies for coming into our space and sharing their expertise.  It was such a fabulous experience and I strongly recommend inviting them into your homes or workplaces for a unique team building workshop, girls night or to simply just learn more about how you can incorporate meditation into your life! 

Visit Kristen's website to learn more or contact them at 


Back to basics ft. cold weather essentials

Winter weather is here and with the snow on the ground its 100% time to shift to sweaters and cold weather essentials.  

My favourite basic winter essentials include the Equipment V-neck Asher sweater (here),  Current/Elliott leather leggings (similar here) and Joie Akemi boots (here).  Layering is key so the addition of my favourite new jacket (here) adds texture and a unique twist to my basics.


about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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