Accessible Luxury

Another favourite - amongst many at era, is Rebecca Taylor.  It never fails that when a new shipment arrives we are even more impressed than the last.  Her ever evolving style and taste not only fits an ‘era girl’ but also aligns with our philosophy of ‘modern and timeless’.  The feminine lines and luxurious fabric makes this line a favourite among many in Saskatoon.  

About Rebecca Taylor 

Feminine, modern, refined, cool... Rebecca Taylor is best known for providing the eternally-evolving modern woman a collection to complement and refine her individual sense of style. Signatures include unconventional color combinations and prints, flattering cuts, unique embellishment and a high level of detail --- accessible luxury.

Rebecca Taylor hails from the beaches of New Zealand. An early childhood interest in sewing and costume design sparked a fascination with the fashion industry that led her to New York City. Her creativity and energy is poured into every collection with references from the worlds of music, art and entertainment. Rebecca’s daily inspiration is the contemporary woman - her spirited life and her individual style.

The brand has a loyal customer base and a vast celebrity clientele including Alexa Chung, Reese Witherspoon, Rashida Jones, Emmy Rossum, and Catherine Middleton, to name a few. Rebecca Taylor has been featured internationally in numerous leading publications such as Vogue, Harpers Bazaar, Elle, Glamour, W, Nylon, Marie Claire and In-Style; and is available through company-owned retail and premier boutiques worldwide.

New pieces available at era. 

(Diamond T, Ombre Sleeveless Top, Star Gown, Star T, Foil T, Sequin Shift by: Rebecca Taylor, available at era) 

The Serious Issues

There is no denying that everyone looks better with a tan.  But, tanning beds and sunbathing are not recommended (wear your sunscreen!).  Many companies have tried to come up with a solution to this very important problem.  For us, St. Tropez has succeeded in doing so.  Sure, it’s a pain in the butt to do, but you get the results you’re looking for.

Obviously in Saskatoon, summer is a short season, so you gotta fake it til you make it!

St. Tropez Products available at Just For You Day Spa & Gift Studio and Sephora

Era does Birks

One of our favourite things about era is our location - sandwiched between two Saskatoon power players, Birks and Truffles.  

Last night Birks had its annual Client Appreciation night and we were so honored to be a part of it.  As a brand new store we were thrilled to have era associated with such a prestigious brand.  

Great clothes, diamonds, wine & appetizers – a perfect evening! 

rag & bone floral pants (available at era)

L-R Rebecca Taylor Python Print Blouse, Rebecca Taylor Crepe Dress, BCBGMAXAZRIA Gown, rag & bone Vanhi Dress, Michael Kors Bandage Dress (available at era)

Fashion at the Silver Spoon

Experience the Silver Spoon Dinner with us!  Of course, heading out to Saskatoon’s premiere ladies’ night out, we were excited to see the fashion.  As with any Saskatoon event, ladies are wearing everything ranging from pants and blouse to a beautiful dress.  We love that – everyone showing their personal style.  

It always excites us to see women wearing cocktail dresses from era.  We had to take some time to admire!  Then it was on to the martini bar and shortly after, the free bar. 

We have to admit that we weren’t overly excited that Henry Winkler was the speaker.  As non-fans we could take it or leave it but still wanted to check out this great event.  We weren’t disappointed and the Fonz was a favorite part of the evening – a great story, message, quick wit, and a reminder to love your children!

Can’t wait for next year for everything that we love about the Silver Spoon Dinner – valuable door prizes, amazing silent auction items, martini bar, great food, charity, a famous speaker, and as always, the fashion.  

Lauren Evans (Rebecca Taylor Python Dress - available at era), Shauna Foster (local celeb from C95) 

Meghan McCammon (Rebecca Taylor Sequined Mini - available at era), Carrie Teal (BCBGMAXAZRIA Leondra Dress - available at era)

Ina Brownlee (Elizabeth & James Hazel Blazer - available at era)

Shannon McFarland (Joie Anders Blazer - available at era), Jess Tetu (Rebecca Taylor Studded Mini, Michael Kors Linen Blazer - available at era), Jessica White (Alice + Olivia Janit Dress - available at era)

Melissa Bodnar (Rebecca Minkoff mini 5 zip) and Jana Raskob from Swank Shoe Lounge

Sarah Johnston and Julie Andreas (Joie Beaded Dress)

A Pop of...Denim?

The classic denim shorts and tee.  Frankly, it still excites us.  Season after season, we see this classic outfit and it never gets old.  There is something about throwing on your shredded denim with a nostalgic concert tee that just feels chic.  But is it overdone?

This classic is now moving in every direction possible.  No matter how you wear your denim, it’s a go.  Rompers, dresses, denim on denim, a jacket or a vest.  Every brand, from Rag & Bone to Current/Elliott, has their version.  Denim has been taken to whole new level this season.  Canadian tuxedo is an understatement.  You used to save the look for the rodeo and now, that so-called “get-up” is in our weekly rotation.

Embrace this laid back season Saskatoon, and drench yourself in denim.


(rag & bone reading romper, rag & bone norfolk dress, textile tie dye shirt, rag & bone boyfriend shorts, AG denim vest, Current/Elliott stiletto in crazy wash, available at era)

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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