If this is fame...

We have been very lucky to work with CTV since opening our store, era style loft.  We have dressed the anchor of CTV Morning Live for the past couple of years and every now and then, we get the honour of doing a segment about what's new at era. 

We were excited just to see the era logo on TV let alone making a live appearance! We used to tape each episode just to see our logo go across the screen.  

Now we run into friends and they talk about seeing us on TV.  We're famous! We remember being so nervous for our first TV appearance in studio.  However, CTV keeps you feeling comfortable by keeping their studio in a time warp from the 80's.  Each segment varies with season but each experience remains the same, powdered coffee cream, a dodgy couch and a much aniticpated fondling by the camera guy (the best part). 

The segment we did today was about two of our favourite spring staples - the jean vest and the white blazer. 

A Peace Treaty

We fell in love with A Peace Treaty for the collections’ beauty – high fashion scarves and jewelry. We were sold on A Peace Treaty based on their final product alone.  The whole process that they go through to create their line is an added bonus. The fact that they are creating these products ethically, while utlizing techniques at risk of extinction created additional value.  

A Peace Treaty jewelry are limited edition pieces that complement the clothing at era.  The pieces can add a unique edge to a feminine silk or flirty floral.  Each collection is created seasonally, with exclusive pieces, offered in a small number of boutiques across Canada and worldwide.  

A Peace Treaty scarves are stunning, stand-alone pieces that will sit prominently in any fashionista’s closet.  Created in artisan workshops across the world, A Peace Treaty uses local methods for creating their scarves.  This process results in internationally influenced prints and colors.

Mixing ethics and high fashion can be a difficult feat.  We think that A Peace Treaty is leading the way!

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Here is A Peace Treaty’s story: 


Born in 2008, as a personal pact between Farah Malik, a Pakistani Muslim, and Dana Arbib, a Libyan Jew, A PEACE TREATY creates employment for skilled artisans working in places of socio-political strife, effectively supporting their technique and craft while elevating their products to the level of high design for an exclusive and international fashion audience.

Inspired by the hand-crafting cultures of the Middle East, Asia, South America and Africa, A PEACE TREATY was conceived when Arbib and Malik met while living in Rome. The two discovered that they shared both a love of high fashion and a desire to increase awareness of ancient, disappearing crafting traditions. Intermingling Arbib’s strong background in graphic, textile and product design with Malik’s history of developing multimedia marketing campaigns for social justice and human rights, as well as her training in ancient Roman gold-smithing, they set about connecting discerning fashion connoisseurs with cache, boutique level artifacts from places typically seen only negatively through the media lens.

Each season, A PEACE TREATY travels to a particular region and seeks out local village artisans to re-define an accessory, designing limited edition pieces in style unique colorways. Each jewelry or scarf collection resuscitates ancient handmade textile and metalsmithing techniques that are at risk of extinction. Working with craftspeople in nine countries and injecting life and trade back into local economies, A PEACE TREATY employs artisans with above fair trade wages and invests in creating income generation opportunities for out-of-work artisans, disabled and widowed women. A PEACE TREATY artisan projects and partnerships are situated in Pakistan, India, Nepal, Turkey, Afghanistan, Bolivia, Peru, Ecuador and the US.

A Peace Treaty jewelry and scarves, available at era.

Photo cred:(A Peace Treaty)

1 Dress, 3 Ways: Camden dress by Rag & Bone

You search and search for that perfect little black dress.  You finally find “the one”, and plan to wear it to every occasion.  But, in reality, does that happen?  How many of those “perfect” little black dresses do you have just sitting in your closet.  It never fails, no matter how many perfect LBD’s you find, you always want a new one.

The fact still remains – you NEED a perfect little black dress.  We say, wear it!  Make use of that perfect piece because it won’t be too long until you deserve a new one!

The Rag & Bone Camden dress IS the perfect little black dress.  The cut, the detail, and the fabric make this a wardrobe essential.



(Rag & Bone Camden dress, BCBGMAXAZRIA envelope clutch, Rag & Bone Eton blazer, Rebecca Minkoff MAB Tote, Kova & T Griffith Jacket, Rebecca Minkoff Moonstruck handbag, Rag & Bone perforated newbury's, all available at era)

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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