Morrocan market-inspired looks: 3 ways

Love at first sight! I was instantly drawn to the Joie combo - Bradie blouse + Deidre B pants.  This Moroccan market-inspired print is amazing and the perfect way to bring wanderlust into your every day.  The outfits and different combinations these two styles can transpire into make these pieces the perfect transition into the fall months. 

Perfect for travel, girls night out or everyday errands.  

Pair the Bradie Top with leather skinnies for an elevated look.  Complete with top-knot, statement earrings and the Joie Aideen slides you are easily able to transition from day-to-dinner. Shop the Bradie Top now! 

Wear the Bradie Top paired back to the matching Deidre B Pants for an on trend pyjama inspired look! On the go or out to dinner you'll look effortlessly chic. 

Go super casual with the Deidre B Pants paired back to the classic Current/Elliott muscle tee and Joie slides. Shop the Deirdre B Pants now! 

Shop these looks + New Joie Arrivals here! 

Our family is growing: Mini Moss by era

"We're having a blast. Just four friends getting together." - alex van halen

Well…maybe a few more than four but you can call us the heavy lifters ;) Era is so proud to announce a special collaboration with Mini Moss. 

"Mini Moss is inspired by the imagination and spirit of children" - brit & justine

Brit Tastad, Co-owner of Mini Moss (photographed with daughter, Palmer) 

Justine Marchuk, Co-owner of Mini Moss (photographed with daughter, Elanna) 

The dream: to have a children’s website based out of Saskatoon, SK inspired by the imagination and spirit of children. Shop now! (here)

The goal: to offer unique, good quality clothing for the modern child (both boys + girls). Grandparents will choose Mini Moss for the quality, parents for adorable bodies and fresh designs, and kids will just want to live in it and play :) 

The mission: Mini Moss will offer a collection of high quality clothing and accessories for children from 0-10 years old. They will feature independent labels from around the world - many of which will be introduced to Saskatoon, SK and Canada for the first time exclusively through Mini Moss. In choosing producers and clothing, Mini Moss will look for items that are modern, wearable and environmentally conscious. We hope children play, explore and relax in Mini Moss.

How to get Mini Moss in your life: Mini moss will be hosting its FIRST EVER Pop-up shop at Era Style Loft on Thursday August 31.  This is your chance to view all of the fabulous goods that Mini moss is going to offer and give you exclusive sneak peeks into the life of Mini Moss. 

RSVP to the event today by emailing:


Start shopping today at:

Brands to find at Mini Moss by era: Rylee and Cru, Tinycottons (coming soon), Bob & Blossom, Briar Handmade, Salt Water Sandals, Bebe de Luxe, Jellycat, Oeuf (coming soon), Nico Nico (coming soon), Tutu Du Monde (coming soon) and many more! 

"Laughter is timeless, Imagination has no age, and Dreams are forever." - walt disney

This collaboration was one of the most natural progressions for Era to take and we look forward to watching Mini Moss grow and flourish.  We are so proud of this talented duo and know HUGE things are coming!


Julie + Lauren 

Introducing our coziest new brand: PJ Salvage

I think everyone can agree we all need those comfy, cozy, 'at home' clothes that you can essentially live in and still look super cute. PJ Salvage offers just that! PJ Salvage is a leading brand in fashion-forward contemporary lifestyle; specializing in sleepwear, loungewear & intimates.  Known for using luxury fabrics, chic patterns and attention to detail, PJ Salvage is blending lounge + intimates + sportswear into one look. 

Of course we fell in love with this brand for ourselves it was a happy surprise that this great brand also offers the same luxury fabrics and cuts for our kiddos too!! If anyone is a fan of matching as much as we are you can understand our excitement and need to incorporate this into our lives ASAP.  

This long weekend was the perfect time to climb into some cozy pjs and do a fun photo opt with our favourite little people.  We've featured the Skull Canyon Pjs offered in woman's long sleeve/pants combo, shorts/tank combo, kids and baby.  

Shop PJ Salvage online now (here). 

Flare Magazine ft. Era Style Loft

We're so thrilled to be featured in Flare Magazines 'Best Places to buy Jeans in Canada' article.  At era we work so hard to bring in the best denim lineup and find brands that have the best styles and comfortable fit.  Denim brands offered at era include Mother Denim, AG Jeans, Current/Elliott, Frame Denim & Rag & Bone. The best denim line-up in Saskatoon!  We offer a large selection of styles, sizes and fit to make sure you will always find the perfect pair. 

Read the full article (here

Shop denim online now (here)

Happy Shopping! 

Era celebrates six years

Era celebrates six years
by blondewalk empire

Era is officially six!! To celebrate their latest milestone, Julie and Lauren invited Saskatoon and area to help celebrate an impressive six years with a one day sale (their biggest of the year), with all of the latest trends at 40% off.

While shopping, guests sipped on sparking rosé and nibbled on a savory spread from the popcorn bar.  The day was made extra special due to catching up with old friends and meeting new ones. Below are a few photos from the event.

Congratulations on six years, Julie and Lauren!! We can’t wait to celebrate lucky number seven.