A Bloggers dream

Quite possibly the most sought after and published denim going – the Current/Elliott Boyfriend Crops. Loved or super loved, shredded or not, these babies are the hottest summer go to.  At era, we love seeing all the different ways bloggers style them.  Whether your style is casual, classic, or edgy they easily fit into your wardrobe. 

There are a ton of boyfriend jeans out there but the Current/Elliott rein superior. 

Photo Cred: (atlantic-pacific, cheetah is the new black, lovely by lucy, graduations of style, this time tomorrow)

Era does Birks

One of our favourite things about era is our location - sandwiched between two Saskatoon power players, Birks and Truffles.  

Last night Birks had its annual Client Appreciation night and we were so honored to be a part of it.  As a brand new store we were thrilled to have era associated with such a prestigious brand.  

Great clothes, diamonds, wine & appetizers – a perfect evening! 

rag & bone floral pants (available at era)

L-R Rebecca Taylor Python Print Blouse, Rebecca Taylor Crepe Dress, BCBGMAXAZRIA Gown, rag & bone Vanhi Dress, Michael Kors Bandage Dress (available at era)

Fashion at the Silver Spoon

Experience the Silver Spoon Dinner with us!  Of course, heading out to Saskatoon’s premiere ladies’ night out, we were excited to see the fashion.  As with any Saskatoon event, ladies are wearing everything ranging from pants and blouse to a beautiful dress.  We love that – everyone showing their personal style.  

It always excites us to see women wearing cocktail dresses from era.  We had to take some time to admire!  Then it was on to the martini bar and shortly after, the free bar. 

We have to admit that we weren’t overly excited that Henry Winkler was the speaker.  As non-fans we could take it or leave it but still wanted to check out this great event.  We weren’t disappointed and the Fonz was a favorite part of the evening – a great story, message, quick wit, and a reminder to love your children!

Can’t wait for next year for everything that we love about the Silver Spoon Dinner – valuable door prizes, amazing silent auction items, martini bar, great food, charity, a famous speaker, and as always, the fashion.  

Lauren Evans (Rebecca Taylor Python Dress - available at era), Shauna Foster (local celeb from C95) 

Meghan McCammon (Rebecca Taylor Sequined Mini - available at era), Carrie Teal (BCBGMAXAZRIA Leondra Dress - available at era)

Ina Brownlee (Elizabeth & James Hazel Blazer - available at era)

Shannon McFarland (Joie Anders Blazer - available at era), Jess Tetu (Rebecca Taylor Studded Mini, Michael Kors Linen Blazer - available at era), Jessica White (Alice + Olivia Janit Dress - available at era)

Melissa Bodnar (Rebecca Minkoff mini 5 zip) and Jana Raskob from Swank Shoe Lounge

Sarah Johnston and Julie Andreas (Joie Beaded Dress)

A Pop of...Denim?

The classic denim shorts and tee.  Frankly, it still excites us.  Season after season, we see this classic outfit and it never gets old.  There is something about throwing on your shredded denim with a nostalgic concert tee that just feels chic.  But is it overdone?

This classic is now moving in every direction possible.  No matter how you wear your denim, it’s a go.  Rompers, dresses, denim on denim, a jacket or a vest.  Every brand, from Rag & Bone to Current/Elliott, has their version.  Denim has been taken to whole new level this season.  Canadian tuxedo is an understatement.  You used to save the look for the rodeo and now, that so-called “get-up” is in our weekly rotation.

Embrace this laid back season Saskatoon, and drench yourself in denim.


(rag & bone reading romper, rag & bone norfolk dress, textile tie dye shirt, rag & bone boyfriend shorts, AG denim vest, Current/Elliott stiletto in crazy wash, available at era)

If this is fame...

We have been very lucky to work with CTV since opening our store, era style loft.  We have dressed the anchor of CTV Morning Live for the past couple of years and every now and then, we get the honour of doing a segment about what's new at era. 

We were excited just to see the era logo on TV let alone making a live appearance! We used to tape each episode just to see our logo go across the screen.  

Now we run into friends and they talk about seeing us on TV.  We're famous! We remember being so nervous for our first TV appearance in studio.  However, CTV keeps you feeling comfortable by keeping their studio in a time warp from the 80's.  Each segment varies with season but each experience remains the same, powdered coffee cream, a dodgy couch and a much aniticpated fondling by the camera guy (the best part). 

The segment we did today was about two of our favourite spring staples - the jean vest and the white blazer. 

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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