Summer Lovin'

Light knits for the summer are the perfect staple for cut-offs, printed denim & shredded jeans.  The possibilities are endless when it comes to your cozy summer sweater - over a tank in the evening, a bikini at the beach, or a nice alternative to the classic tee. Either way these beauties are here to stay with winter whites trending high for fall/winter 2013. 

(Joie Jenice Sweater (here), Rebecca Taylor Metallic Stripe Crew, Rag & Bone Stacy Pullover, available at era)

A hundred years in the making

The classic tee was first made famous in 1913 and its just as popular today.  The most preferred piece for comfort and everyday wear. 

(Current/Elliott - The Freshman Tee in Camo, Rack & Ruin - Breton Striped Tee, Joie - Colton Tee, Michael Kors - Linen Hi-Lo Tee, available at era)

Shop online at!

Romantic Florals

It is doubtful that there will ever be a time that you come into era and not see a floral on fabric.  Maybe it’s because we don’t have a green thumb, but we love most floral patterns.  This hi-lo dress comes from one of the newest lines to era, Alice + Olivia.  A stunning choice for weddings, garden parties, or exotic vacations.

Alice + Olivia designer, Stacey Bendet, is such an eccentric from her checker board floors to her love of quirky cupcakes.  This definitely translates into her clothing line – there is such personality and fun in her designs.  She is known for dressing young starlettes such as Vanessa Hudgens, Dianna Agron, Lauren Conrad, and AnnaLynne McCord.

“Why be unkind when you can be kind?  That’s like asking why wear a hat when you can wear a tiara.”

-Stacey Bendet

(Alice + Olivia open back gathered hi-lo dress, available at era)

In full swing

This fall plaid is going to be on everyone’s radar.  Whether its Equipment, Rebecca Minkoff or Rag & Bone to Gucci, Chanel or Louis Vuitton,  we are beyond excited to see it hit the streets of Saskatoon. 

This preppy yet chic print is not only our biggest obssesion of the moment but is going to be the go-to print this fall.  This classic has been reinvented to maintain its country in the city mantra – whether its glamours or grunge plaid has a place in everyone’s heart...err umm closet?  Pair this classic with leather for edge, denim for fun, or plaid for an outrageous alternative.   

And just for a little extra eye candy...

Photo cred: (palm beach lately, they all hate us, elle, vogue australia, sincerely jules, this time tomorrow, atlantic-pacific, we wore what)

Accessible Luxury

Another favourite - amongst many at era, is Rebecca Taylor.  It never fails that when a new shipment arrives we are even more impressed than the last.  Her ever evolving style and taste not only fits an ‘era girl’ but also aligns with our philosophy of ‘modern and timeless’.  The feminine lines and luxurious fabric makes this line a favourite among many in Saskatoon.  

About Rebecca Taylor 

Feminine, modern, refined, cool... Rebecca Taylor is best known for providing the eternally-evolving modern woman a collection to complement and refine her individual sense of style. Signatures include unconventional color combinations and prints, flattering cuts, unique embellishment and a high level of detail --- accessible luxury.

Rebecca Taylor hails from the beaches of New Zealand. An early childhood interest in sewing and costume design sparked a fascination with the fashion industry that led her to New York City. Her creativity and energy is poured into every collection with references from the worlds of music, art and entertainment. Rebecca’s daily inspiration is the contemporary woman - her spirited life and her individual style.

The brand has a loyal customer base and a vast celebrity clientele including Alexa Chung, Reese Witherspoon, Rashida Jones, Emmy Rossum, and Catherine Middleton, to name a few. Rebecca Taylor has been featured internationally in numerous leading publications such as Vogue, Harpers Bazaar, Elle, Glamour, W, Nylon, Marie Claire and In-Style; and is available through company-owned retail and premier boutiques worldwide.

New pieces available at era. 

(Diamond T, Ombre Sleeveless Top, Star Gown, Star T, Foil T, Sequin Shift by: Rebecca Taylor, available at era) 

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

subscribe to our newsletter


Shop Now

Follow Us

find a post

Duty Free & No Import Costs when Shipping in Canada Duty Free & No Import Costs when Shipping in Canada
© 2020 era style loft.    privacy policy   |   terms of use
Subscribe to our newsletter!