A Surreal Iconic Meeting

A power partnership between two of our favourite things - Kate Moss, a fashion icon and Rag & Bone, our favourite edgy brand.

We (like anyone would be) were ecstatic to see Kate Moss in clothing from our Saskatoon shop, era style loft.  We almost feel like we are hanging out with one of the biggest fashion icons around.  We know about the seven degrees of separation, but when you actually see that you are less than seven steps away from Kate Moss, it is pretty surreal!

Rag & Bone has been popularized by its /JEAN line.  We love their jeans and are even more in love with their ready to wear collection and footwear.  Era style loft is one of nineteen stores in Canada to carry the line.  We are pleased to offer such a great brand in store and on-line (soon!).

Designers, Marcus Wainwright and David Neville’s brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York Aesthetic.  The importance of quality, expert craftsmanship and attention to detail resonate deeply.  Each piece is impeccably crafted from the finest materials available and approached from a form and function design standpoint.  

The era girl appreciates the quality built into each item along with the beautiful piece that is the final product.

The Jefferson Blazer by Rag & Bone, available at era

Photo cred:(rag & bone) 


Welcome to Café Society by era style loft

definition: n.  the social group that frequents fashionable spots, such as nightclubs, cafes and resorts: “the glittering café society that revolves around the city’s elite cultural institutions”

Welcome to Café Society by era, a blog inspired by our clothing store, era style loft.  It will bring you fashion inspiration, styling advice, stories of our travels, and all the latest updates from the loft.  

We invite you to be part of our café society, as we leave our autopilot lives and dream of fabulous fashion, exotic destinations, and love for all things stylish.  Era was created to bring this lifestyle to the amazing women of Saskatoon and push the boundaries of fashion on the prairies.  

Era girls are found everywhere, from anywhere.  

An era girl is, smart, intelligent, modern, timeless, and doesn’t take herselft too seriously – has fun with fashion and life!

Some of our favourtie brands that we like to talk about and highlight are Rag & Bone, Equipment, Joie, Michael Kors, Elizabeth and James, BCBGMAXAZRIA, Rebecca Taylor, Alice + Olivia, Rebecca Minkoff, Diane von Furstenberg, AG, Current/Elliott, and Cynthia Vincent.  And of course, those amazing pieces that we all covet, Alexander McQueen, Celine, Chanel, Manolo Blahnik, Alexander Wang, and much, much more!

So grab a cup of coffee, sit back, and enjoy. 


Photo cred:(cheetah is the new black, this time tomorrow, sincerely jules, weworewhat)

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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