Introducing our coziest new brand: PJ Salvage

I think everyone can agree we all need those comfy, cozy, 'at home' clothes that you can essentially live in and still look super cute. PJ Salvage offers just that! PJ Salvage is a leading brand in fashion-forward contemporary lifestyle; specializing in sleepwear, loungewear & intimates.  Known for using luxury fabrics, chic patterns and attention to detail, PJ Salvage is blending lounge + intimates + sportswear into one look. 

Of course we fell in love with this brand for ourselves it was a happy surprise that this great brand also offers the same luxury fabrics and cuts for our kiddos too!! If anyone is a fan of matching as much as we are you can understand our excitement and need to incorporate this into our lives ASAP.  

This long weekend was the perfect time to climb into some cozy pjs and do a fun photo opt with our favourite little people.  We've featured the Skull Canyon Pjs offered in woman's long sleeve/pants combo, shorts/tank combo, kids and baby.  

Shop PJ Salvage online now (here). 

Flare Magazine ft. Era Style Loft

We're so thrilled to be featured in Flare Magazines 'Best Places to buy Jeans in Canada' article.  At era we work so hard to bring in the best denim lineup and find brands that have the best styles and comfortable fit.  Denim brands offered at era include Mother Denim, AG Jeans, Current/Elliott, Frame Denim & Rag & Bone. The best denim line-up in Saskatoon!  We offer a large selection of styles, sizes and fit to make sure you will always find the perfect pair. 

Read the full article (here

Shop denim online now (here)

Happy Shopping! 

Era celebrates six years

Era celebrates six years
by blondewalk empire

Era is officially six!! To celebrate their latest milestone, Julie and Lauren invited Saskatoon and area to help celebrate an impressive six years with a one day sale (their biggest of the year), with all of the latest trends at 40% off.

While shopping, guests sipped on sparking rosé and nibbled on a savory spread from the popcorn bar.  The day was made extra special due to catching up with old friends and meeting new ones. Below are a few photos from the event.

Congratulations on six years, Julie and Lauren!! We can’t wait to celebrate lucky number seven.