What to do with your newfound time at home

Quesnel Silk Shirt (here), Jules Silk Slip Dress (here)

Normalcy and routing have both been totally uprooted by Coronavirus and replaced with physical distancing, quarantining, and working from home. 

By now you have likely been inundated with a variety of tips as to how to be intensely productive when working from home during this unprecedented, aggressive, undiscriminating, and pervasive global pandemic. Read that again...it's absurd.

"Hustle culture" has permeated our lives so deeply that when forced to stop, we find new ways to busy ourselves, ensuring that we are tired by sundown, having rung each ounce of productivity from our brains and bodies...even while we are mentally and emotionally traversing a frightening and unfamiliar new world.

Maintaining some sense of regularity certainly has its benefits. And for some of us continuing to be productive is completely necessary in order to provide essential services in our communities and of course to continue to earn an income. In that context, the work from home tips that have taken over your Google page are very welcomed. Having a designated work space, maintaining regular work hours, creating to-do lists, changing our of pyjamas, and maintaining communication with colleagues are all helpful tips that facilitate the ability to tend to regular work tasks while working from your dining table instead of your office desk. 

However, has the encouragement (read: pressure) to optimize our productivity at this time and in this context gone too far? Based on the articles on virtually every media outlet, we are being directed to devote every waking moment, expenditure of energy, and thought to commodification and self-improvement. 

This urging has triggered an anti-productivity narrative, informing us all that it is indeed okay if we experience a reduced ability to focus on our regular work tasks and that it is completely okay to simply work through the many feelings that have accompanied the pandemic. The anti-productivity narrative carries the message that we are currently operating under an informational and emotional overwhelm and that we should resist feeling guilty for not working more hours, sanitizing our washing machines, or writing the next sensation in teen trilogy novels.

So which camp is right? What is it that we are supposed to be doing with our time while we are quarantined? It is important to note that I am not an expert in what each of us should do to fill time during an unprecedented global pandemic. In fact, no one is as developing an expertise in anything requires experience. 

The approach that my be most helpful is to acknowledge that your level of productivity (or lack thereof) is okay. Whatever you are feeling in response to the current situation is also okay. We are all navigating this for the first time and we are likely all at different stages of that navigation.

What each of us can do right now is pay attention to our inner yearnings that for so long we have wished that we had time to bring to fruition. Perhaps we can use this time to do the simple things that we have wanted to do for what feels like forever, but weren't "important" enough to precede our endless to-do items when things were "normal". Me? I took a bubble bath...for the first time in 5 years. 

How I suggest we spend our days in quarantine looks different for each of us - because we all have different things that we have neglected within ourselves as we have gotten entangled in hustle culture. The incredibly fast pace that we have become accustomed to has come to an abrupt stop. We have been forced to slow down. Instead of working overtime to maintain our hectic "normal", or getting lost in the emotions that have crashed down upon us with the presence of COVID-19, perhaps we should strive to embrace this slower pace and find new rhythms - ones that not only include aiming to achieve our professional goals but also make space for the things we may have been disregarding like hobbies, physical, mental and spiritual wellness, making meals at home (and actually sitting down to eat them), daily walks, and many of the other simple pleasures that we have recently had time for since being safe at home. 

My hope is that we can fill our time with things that cannot be taken away, regardless of any future interruptions that may come our way. The biggest quarantine tip, strategy, or hack that I wish to pass on to you is that you fill your days in a way that enables you to reflect on this time with gratitude that you were able to finally do many of the things that you had hoped do for so long but did not have the time for. 

Heavy Satin Slip Dress (here), Isoli Sweatshirt (here)

Ramona Sweatshirt Monogram in optic white (here), Silk Laundry 90s Slip Dress (here)

Thank-you to the @themondaybest for sharing with us! Shop her looks online now (here)

Navigating the new normal and shopping virtually

Thursday March 19 we officially closed both our store fronts to the public.  Us along with many other small businesses in both Saskatoon and Calgary made this decision for the safety of our communities.  Although our stores remain closed we are still working.  We have shifted our business to operate in this new virtual world trying hard to offer the same level of service and customer satisfaction era is known for.  

Much like before you can still shop online at www.erastyleloft.com.  We are now offering virtual shopping appointments over the phone or email and are more than happy to help in any way possible.  We feel so lucky to be able to stay connected with our friends and customer base via social media, email and on our website. We are so proud of our communities and how quickly many have made drastic changes to completely shift the way we do business. 

During this time we have created new fun ways to virtually shop with our customers and love doing try ons and photos to help you envision the styles and shop with us...virtually!

Every Friday we are highlighting our Top Ten favourites.  This not only helps to see the outfits on and how they fit but also gives styling tips and great ideas on how to pair specific pieces.  


Veronica Beard Marla Dress (available in store), Veronica Beard Denim Dickey Jacket (available in store), Zadig & Voltaire Sneakers (available in store)

Silk Laundry Long Button Front Dress (here), Ba&sh Dilan Denim Jacket (here), Joie Dabnis Sneakers (here), Anine Bing Joss Bag (here

Joie Ceylon B Pants (here), 360Cashmere Moselle Sweater (here), Veronica Beard Denim Dickey Jacket (available in store), Zadig & Voltaire Sneakers (available in store)

Rebecca Minkoff Jean Saddlebag (available in store)

GANNI Cashmere Knit Pullover (here), GANNI Printed Crepe Skirt (here), Joie Handan Sneakers (here

GANNI Denim Jacket (here), Cami NYC Britney Camisole (here), Mother Denim Stunner Step Fray (here), GANNI Loafers (here)

GANNI Loafers (here)

Silk Laundry Slip Dress in black (here), Anine Bing Maxwell Cardigan (here), Joie Bickson Boots

Maison Irem Choker ball Chain (here), Maison Irem Chain Kyla (here), Dannijo Mila Necklace (here)

Current/Elliott Shaina Leather Jacket (available in store), 360Cashmere Moselle Sweater (here), AMO Loverboy Denim (available in store), Veronica Beard Mules (here)

GANNI Printed Cotton Poplin Top (here), Mother Denim Tomcats in The Confession (here), Anine Bing Devon Pumps (available in store), GANNI Beaded Purse (here)

Veronica Beard Sean Dress (here), Veronica Beard Mules (here)

Veronica Beard Short Sleeve Dickey Jacket (here), Mother Denim Tomcats in The Confession (here), Maison Irem Jewelry (here)

We miss seeing all over our lovely customers and employees!! Once this is over we look forward to seeing you all in store and shopping together!

In the meantime I hope you enjoy continuing to shop with us virtually!! We are here to provide retail therapy remotely (and brighten your day). 

We have received a lot of support over the past two weeks. Whether its online, phone or email orders, the purchase of gift cards for future use, or words of kindness - they all have meant the world to us at this time. 

Julie and Lauren 

ba&sh trunk show | shop for a cause

Era Style Loft hosted a ba&sh trunk show September 12 in both Saskatoon & Calgary.  We had the honour of co-hosting these events with Jessica Janzen from Calgary and Jess Tetu from Saskatoon. 

A portion of all sales from the events went toward charity.  In Calgary 10% of all sales went to Love for Lewiston and in Saskatoon 10% of all sales went to 4seventyone recovery resources.  I have linked both of these charities to learn more.  Donations can be made directly to either of these charities through their websites.

Calgary ba&sh trunk show

Saskatoon ba&sh trunk show

All ba&sh trunk show items are going to sent back next week.  Shop the last chance to shop ba&sh sale now! 


Hello, we're back!

Lauren and I would like to reintroduce our blog for Era Style Loft.  After a very busy 2019 (so far) with so many exciting changes we want to make an effort to keep our friends, customers and new readers informed on all things era. We will continue to show new arrivals, styling and upcoming trends with an effort to sprinkle in a little bit more about us and behind the scenes at era.

We opened era Saskatoon in 2011 and just recently opened our second location in Calgary March 2019. When we first opened era Lauren was (and still is) a busy mom of three and worked as a Chartered Accountant at Deloitte for ten years. Stepping away from the corporate world we combined our skills to open era - a new approach to how women view fashion and how it can be integrated into their own personal lifestyle as a true reflection of themselves. 

When we first started out, I was was a young fashionista passionate about all things style and beauty which obviously drove my ambition to start era with Lauren.  Over the years with era I became a wife and mother to two girls. Though my passion for the industry has not changed my outlook on fashion and style has definitely evolved.

At era we focus on the everyday woman and giving them the opportunity to portray their own inner style while having versatile, wearable clothes that can move through all the different roles we as women hold. We personally curate each item of clothing that comes into era in a thoughtful well guided way to create a timeless wardrobe that can be built on throughout each season. We believe in a strong foundation of classic pieces combined with seasonal 'trend' items to add interest and enhance your own personal style. 

Whether you're a mom, fashionista or career woman, era has fashionable items at various price points that can work for everyone. 


Julie (& Lauren)

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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