What is a Dickey?

The Dickey Jacket

How to wear? 

1. Pick your favourite Veronica Beard Jacket. 

2. Add in the Dickey...

3.  And Voila…a bulk-free layered look. Change your Dickey, change your look! 

Shop New Veronica Beard online now

Happy Shopping

The Summer Palette ft. Equipment prints

Equipment is known for their amazing prints and easy to wear styles.  This summer is no exception! From easy to wear dresses to the perfect going out top Equipment has nailed their styles as always the fit.  

The Britten Maxi is a favourite with the easy to wear style that can also double as a kimono style jacket this stunning piece can easily take you from day-to-night effortlessly. 

Just the details ft. The Paris Tote by Anine Bing

The Aubrey Dress is a best-selling style highlighted in a palm print for tropical vibes. Pair it with the Rebecca Minkoff Leo clutch and your favourite heels for another day-to-night option. 

The Mirelle Dress is a must have style from Equipment paired with the classic Furla Club crossbody.  This classic tried and true style is super easy, versatile and perfect for summer. Transition to fall effortlessly by pairing back to your favourite skinnies or wear it open with shorts and tank for a more relaxed vibe.  The options are endless and this versatile piece has you covered! 

The Lucina Top is highlighted in the favourite palm print for an easy night on the town look! Pair it back to light denim and your favourite heels for a chic, on-trend look.  Paired back to the Furla pouch - perfect for your evening essentials. 

Shop all new Equipment arrivals online now

Happy Shopping 

'The Meghan' by Line Knitwear

Okay ladies, this jacket is AMAZING!!! Yes, I loved it on Meghan Markle and thought it was absolutley perfect for a princess.  BUT I recently had a chance to put this baby on and I did not expect my 'love at first sight' reaction. The fit is amazing! So for all you wannabe princesses (haha jk) basically for anyone who wants this stunning jacket in their lives we are currently taking pre-orders! 

For more details please email us at info@erastyleloft.com.  This pretty little number comes in white, heather grey, black, camel and blush pink.  They are sized xs-l and retail for $799. Will arrive August 2018! 

Fit and color options below: 

'The Meghan' in White

'The Meghan' in Heather Grey

'The Meghan' in Camel 

*Please note this style also comes in Black & Blush Pink 

Happy Shopping 

Morrocan market-inspired looks: 3 ways

Love at first sight! I was instantly drawn to the Joie combo - Bradie blouse + Deidre B pants.  This Moroccan market-inspired print is amazing and the perfect way to bring wanderlust into your every day.  The outfits and different combinations these two styles can transpire into make these pieces the perfect transition into the fall months. 

Perfect for travel, girls night out or everyday errands.  

Pair the Bradie Top with leather skinnies for an elevated look.  Complete with top-knot, statement earrings and the Joie Aideen slides you are easily able to transition from day-to-dinner. Shop the Bradie Top now! 

Wear the Bradie Top paired back to the matching Deidre B Pants for an on trend pyjama inspired look! On the go or out to dinner you'll look effortlessly chic. 

Go super casual with the Deidre B Pants paired back to the classic Current/Elliott muscle tee and Joie slides. Shop the Deirdre B Pants now! 

Shop these looks + New Joie Arrivals here! 

Our family is growing: Mini Moss by era

"We're having a blast. Just four friends getting together." - alex van halen

Well…maybe a few more than four but you can call us the heavy lifters ;) Era is so proud to announce a special collaboration with Mini Moss. 

"Mini Moss is inspired by the imagination and spirit of children" - brit & justine

Brit Tastad, Co-owner of Mini Moss (photographed with daughter, Palmer) 

Justine Marchuk, Co-owner of Mini Moss (photographed with daughter, Elanna) 

The dream: to have a children’s website based out of Saskatoon, SK inspired by the imagination and spirit of children. Shop now! (here)

The goal: to offer unique, good quality clothing for the modern child (both boys + girls). Grandparents will choose Mini Moss for the quality, parents for adorable bodies and fresh designs, and kids will just want to live in it and play :) 

The mission: Mini Moss will offer a collection of high quality clothing and accessories for children from 0-10 years old. They will feature independent labels from around the world - many of which will be introduced to Saskatoon, SK and Canada for the first time exclusively through Mini Moss. In choosing producers and clothing, Mini Moss will look for items that are modern, wearable and environmentally conscious. We hope children play, explore and relax in Mini Moss.

How to get Mini Moss in your life: Mini moss will be hosting its FIRST EVER Pop-up shop at Era Style Loft on Thursday August 31.  This is your chance to view all of the fabulous goods that Mini moss is going to offer and give you exclusive sneak peeks into the life of Mini Moss. 

RSVP to the event today by emailing: hello@shopminimoss.com


Start shopping today at: www.erastyleloft.com

Brands to find at Mini Moss by era: Rylee and Cru, Tinycottons (coming soon), Bob & Blossom, Briar Handmade, Salt Water Sandals, Bebe de Luxe, Jellycat, Oeuf (coming soon), Nico Nico (coming soon), Tutu Du Monde (coming soon) and many more! 

"Laughter is timeless, Imagination has no age, and Dreams are forever." - walt disney

This collaboration was one of the most natural progressions for Era to take and we look forward to watching Mini Moss grow and flourish.  We are so proud of this talented duo and know HUGE things are coming!


Julie + Lauren 

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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