Styleista x Era Style Loft ft. Resort wear


Phaedra Godchild from Styleista chats resort wear day-to-night on BT Calgary.  Era Style Loft was thrilled to be a part of this segment featuring the best resort wear from Faithfull the Brand and accessories from Maison Irem.  

Faithfull the Brand is known for their unique prints inspired by findings in vintage markets across the world. Each garment is carefully designed, sourced and produced in Bali, Indonesia, using handmade techniques such as hand-dying and hand-printing. Faithfull is perfect for travel and can move into the Spring/Summer months effortlessly for an easy look. 

Maison Irem has quickly become an era staple.  Known for their coin necklaces, Maison Irem is the the go-to jewelry brand for a cool girl vibe. 

Shop New Arrivals from Faithfull the Brand online now

Shop online now


Era Style Loft x The Face Institute

We recently sat down with Sharmi Jaggi to chat all things fashion & beauty. The reason for this collaboration was to combine the thoughts behind investing in your wardrobe and beauty regime along with taking time out of our busy schedules for self-care and self-reflection to really exude your true self. 

As we unfold the first of a three part video series we did with The Face Institute we hope to better explain our thoughts behind why we feel its important to invest in ourselves.  

First, we chat about fashion versus style.  An obvious answer is presented as we explain that fashion is what we buy and style is how we define ourselves through what we are wearing.  Ever since we opened era we have always focused on buying quality pieces and moving them effortlessly throughout all the different roles we hold as women.  Whether its a silk blouse worn to work or to dinner or a pair of leather pants we enjoy finding multiple uses for our pieces that hold a timeless and modern appeal

We have recently gone back to our roots of blazers, silk tops, trousers and classic denim (with an updated twist). As we mature through our wardrobes we hope to expose you to new ideas and thoughts on your own personal wardrobe. Investing in quality pieces will help you to create a closet you feel good about and wardrobe that expresses your own personal style. 

Shop our looks online now


photo & video cred: t-squared

The Dawson Tee: 1 Piece, 3 Ways

Current/Elliott Leather Pants (similar here & here), Joie Barlow Booties (here), Rebecca Minkoff Julian Backpack (here), Joie Tiaret Coat (here)

Veronica Beard Noon Skirt (here), Joie Alinie Heels, Rebecca Minkoff Leo Clutch (here)

Rag & Bone Simone Pant (here), Joie Alinie Heels, Anine Bing Tote


jodi blk x era style loft

We were so thrilled to collaborate with one of our favourite bloggers Jodi Blk (@jodiblk_). If your not following her you must immediately.  Her style is on point she always looks chic and put together. 

We have compiled Jodi's top three favourite era items:

Obviously the gorgeous Anine Bing Maureen Blazer (here).  This jacket suits Jodi perfectly and helps compliment her edgy and cool style.

Jodi is a huge Anine Bing fan so obviousley she needed the must have basic.  Deep v-neck tee (here).  Paired below with the Maison Irem Coin Pamba in silver (here) that can be spotted worn on the daily throughout her insta feed.

Shop online now to get Jodi's era style (here).


Era Style Loft x NYC

Our most recent trip to NYC was a mix of work, fun and a lot inspiration. Its our favourite place to go and it never seems to disappoint. 

When we first landed in the big apple we booted it to our first appointment with one of our favourite designers, Anine Bing. We headed to the Soho store to view the new collection.  Obviously, its amazing!

We're obsessed with everything leopard this season and this blazer is no exception (here). Shop all our Anine Bing online now

Lauren's look for day two: Equipment Audrey Dress (yes, our leopard obsession continues), Mother Denim Cut drifter denim jacket (here), and the classic Joie Dakota sneakers (here). 

Julie's look for day two: Veronica Beard Noon Skirt (here), Veronica Beard classic tee (if you haven't tried it, its my number one must have and favourite tee) (here), Joie Tifferson Loafers (here)

And we were off - 

Julie's look for day three: Mother Denim Tomcats (shop similar here), Anine Bing Holly Blouse (here), Joie Tifferson Loafers (here)

Twinning in the Tifferson loafers (here): because they are the most comfortable shoes to be on your feet all day! 

Coterie, where the magic happens ;) 

Our last stop before we said good-bye. Balthazar for brunch! Lauren's new favourite denim (here). 

Until next time NYC!! 
Shop the looks online at


about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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