New Year, New ba&sh

We are so excited to kick off 2020 with the newest collection of ba&sh! We started carrying ba&sh in the spring of 2019 and have not looked back since.  The styles, fabric and quality never seem to disappoint.  Each season keeps getting better and we can't wait to watch this amazing brand grow! 

At Era Style Loft for a limited time! Shop the collection now in store or online.

Happy Shopping

ba&sh trunk show | shop for a cause

Era Style Loft hosted a ba&sh trunk show September 12 in both Saskatoon & Calgary.  We had the honour of co-hosting these events with Jessica Janzen from Calgary and Jess Tetu from Saskatoon. 

A portion of all sales from the events went toward charity.  In Calgary 10% of all sales went to Love for Lewiston and in Saskatoon 10% of all sales went to 4seventyone recovery resources.  I have linked both of these charities to learn more.  Donations can be made directly to either of these charities through their websites.

Calgary ba&sh trunk show

Saskatoon ba&sh trunk show

All ba&sh trunk show items are going to sent back next week.  Shop the last chance to shop ba&sh sale now! 


Hello, we're back!

Lauren and I would like to reintroduce our blog for Era Style Loft.  After a very busy 2019 (so far) with so many exciting changes we want to make an effort to keep our friends, customers and new readers informed on all things era. We will continue to show new arrivals, styling and upcoming trends with an effort to sprinkle in a little bit more about us and behind the scenes at era.

We opened era Saskatoon in 2011 and just recently opened our second location in Calgary March 2019. When we first opened era Lauren was (and still is) a busy mom of three and worked as a Chartered Accountant at Deloitte for ten years. Stepping away from the corporate world we combined our skills to open era - a new approach to how women view fashion and how it can be integrated into their own personal lifestyle as a true reflection of themselves. 

When we first started out, I was was a young fashionista passionate about all things style and beauty which obviously drove my ambition to start era with Lauren.  Over the years with era I became a wife and mother to two girls. Though my passion for the industry has not changed my outlook on fashion and style has definitely evolved.

At era we focus on the everyday woman and giving them the opportunity to portray their own inner style while having versatile, wearable clothes that can move through all the different roles we as women hold. We personally curate each item of clothing that comes into era in a thoughtful well guided way to create a timeless wardrobe that can be built on throughout each season. We believe in a strong foundation of classic pieces combined with seasonal 'trend' items to add interest and enhance your own personal style. 

Whether you're a mom, fashionista or career woman, era has fashionable items at various price points that can work for everyone. 


Julie (& Lauren)

Curated by you, made by us | Gift giving made easy

SAVE THE DATE: First annual era x mini moss gift giving event

When: Thursday December 7 - Sunday December 10 

When gift giving is this easy you can't help but have fun! We are so excited to announce our first annual personally curated gift giving event. You call the shots and we create the masterpiece. 

Select a style:
Luxury | Sporty | Cozy | Chic | Romantic 

Select the main:
Cashmere sweater | Pyjamas | Joie luxury sweatsuit | Silk blouse | Yoga gear (the options are really endless here)

Add an accompaniment:
S'well bottle | Jewelry | T-shirt | Antica Farmacista diffuser, candle or gift set | letterboard | book | jelleycat

Pick your filler: 
Prosecco or Rosé | Karat chocolate bar | Antica Farmacista body butter or room spray | Bebe de luxe | Jewelry box | Make up pouch 

And voilà….simply place it under your tree :) 

...and for the kids too!! 

Super cute, complete with pom pom 

Lastly, create a custom tag: At the end, personalize your curated gift with a special note. This added detail from the heart will finish off the best gift EVER! 

Happy Shopping, we can't wait to see you! 

Era's night in ft. intro to meditation

This past weekend we had the absolute pleasure of welcoming Kristen Antunes & Danica Slattery into Era Style Loft to enlighten us with an introduction to meditation.  The entire Era team was new to meditation so this was a very fun and easy environment for us to get started. 

I think we were were all amazed by the power of meditation and in some aspect learned how it could become part of our daily lives.  

For me in particular this experience has taught me the importance of being mindful through all movements in life, to be responsive not reactive and to be truly present in your interactions with others.

Thanks again to these lovely ladies for coming into our space and sharing their expertise.  It was such a fabulous experience and I strongly recommend inviting them into your homes or workplaces for a unique team building workshop, girls night or to simply just learn more about how you can incorporate meditation into your life! 

Visit Kristen's website to learn more or contact them at 


about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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