What to do with your newfound time at home

Quesnel Silk Shirt (here), Jules Silk Slip Dress (here)

Normalcy and routing have both been totally uprooted by Coronavirus and replaced with physical distancing, quarantining, and working from home. 

By now you have likely been inundated with a variety of tips as to how to be intensely productive when working from home during this unprecedented, aggressive, undiscriminating, and pervasive global pandemic. Read that again...it's absurd.

"Hustle culture" has permeated our lives so deeply that when forced to stop, we find new ways to busy ourselves, ensuring that we are tired by sundown, having rung each ounce of productivity from our brains and bodies...even while we are mentally and emotionally traversing a frightening and unfamiliar new world.

Maintaining some sense of regularity certainly has its benefits. And for some of us continuing to be productive is completely necessary in order to provide essential services in our communities and of course to continue to earn an income. In that context, the work from home tips that have taken over your Google page are very welcomed. Having a designated work space, maintaining regular work hours, creating to-do lists, changing our of pyjamas, and maintaining communication with colleagues are all helpful tips that facilitate the ability to tend to regular work tasks while working from your dining table instead of your office desk. 

However, has the encouragement (read: pressure) to optimize our productivity at this time and in this context gone too far? Based on the articles on virtually every media outlet, we are being directed to devote every waking moment, expenditure of energy, and thought to commodification and self-improvement. 

This urging has triggered an anti-productivity narrative, informing us all that it is indeed okay if we experience a reduced ability to focus on our regular work tasks and that it is completely okay to simply work through the many feelings that have accompanied the pandemic. The anti-productivity narrative carries the message that we are currently operating under an informational and emotional overwhelm and that we should resist feeling guilty for not working more hours, sanitizing our washing machines, or writing the next sensation in teen trilogy novels.

So which camp is right? What is it that we are supposed to be doing with our time while we are quarantined? It is important to note that I am not an expert in what each of us should do to fill time during an unprecedented global pandemic. In fact, no one is as developing an expertise in anything requires experience. 

The approach that my be most helpful is to acknowledge that your level of productivity (or lack thereof) is okay. Whatever you are feeling in response to the current situation is also okay. We are all navigating this for the first time and we are likely all at different stages of that navigation.

What each of us can do right now is pay attention to our inner yearnings that for so long we have wished that we had time to bring to fruition. Perhaps we can use this time to do the simple things that we have wanted to do for what feels like forever, but weren't "important" enough to precede our endless to-do items when things were "normal". Me? I took a bubble bath...for the first time in 5 years. 

How I suggest we spend our days in quarantine looks different for each of us - because we all have different things that we have neglected within ourselves as we have gotten entangled in hustle culture. The incredibly fast pace that we have become accustomed to has come to an abrupt stop. We have been forced to slow down. Instead of working overtime to maintain our hectic "normal", or getting lost in the emotions that have crashed down upon us with the presence of COVID-19, perhaps we should strive to embrace this slower pace and find new rhythms - ones that not only include aiming to achieve our professional goals but also make space for the things we may have been disregarding like hobbies, physical, mental and spiritual wellness, making meals at home (and actually sitting down to eat them), daily walks, and many of the other simple pleasures that we have recently had time for since being safe at home. 

My hope is that we can fill our time with things that cannot be taken away, regardless of any future interruptions that may come our way. The biggest quarantine tip, strategy, or hack that I wish to pass on to you is that you fill your days in a way that enables you to reflect on this time with gratitude that you were able to finally do many of the things that you had hoped do for so long but did not have the time for. 

Heavy Satin Slip Dress (here), Isoli Sweatshirt (here)

Ramona Sweatshirt Monogram in optic white (here), Silk Laundry 90s Slip Dress (here)

Thank-you to the @themondaybest for sharing with us! Shop her looks online now (here)

ba&sh trunk show | shop for a cause

Era Style Loft hosted a ba&sh trunk show September 12 in both Saskatoon & Calgary.  We had the honour of co-hosting these events with Jessica Janzen from Calgary and Jess Tetu from Saskatoon. 

A portion of all sales from the events went toward charity.  In Calgary 10% of all sales went to Love for Lewiston and in Saskatoon 10% of all sales went to 4seventyone recovery resources.  I have linked both of these charities to learn more.  Donations can be made directly to either of these charities through their websites.

Calgary ba&sh trunk show

Saskatoon ba&sh trunk show

All ba&sh trunk show items are going to sent back next week.  Shop the last chance to shop ba&sh sale now! 


Hello, we're back!

Lauren and I would like to reintroduce our blog for Era Style Loft.  After a very busy 2019 (so far) with so many exciting changes we want to make an effort to keep our friends, customers and new readers informed on all things era. We will continue to show new arrivals, styling and upcoming trends with an effort to sprinkle in a little bit more about us and behind the scenes at era.

We opened era Saskatoon in 2011 and just recently opened our second location in Calgary March 2019. When we first opened era Lauren was (and still is) a busy mom of three and worked as a Chartered Accountant at Deloitte for ten years. Stepping away from the corporate world we combined our skills to open era - a new approach to how women view fashion and how it can be integrated into their own personal lifestyle as a true reflection of themselves. 

When we first started out, I was was a young fashionista passionate about all things style and beauty which obviously drove my ambition to start era with Lauren.  Over the years with era I became a wife and mother to two girls. Though my passion for the industry has not changed my outlook on fashion and style has definitely evolved.

At era we focus on the everyday woman and giving them the opportunity to portray their own inner style while having versatile, wearable clothes that can move through all the different roles we as women hold. We personally curate each item of clothing that comes into era in a thoughtful well guided way to create a timeless wardrobe that can be built on throughout each season. We believe in a strong foundation of classic pieces combined with seasonal 'trend' items to add interest and enhance your own personal style. 

Whether you're a mom, fashionista or career woman, era has fashionable items at various price points that can work for everyone. 


Julie (& Lauren)

Styleista x Era Style Loft ft. Resort wear


Phaedra Godchild from Styleista chats resort wear day-to-night on BT Calgary.  Era Style Loft was thrilled to be a part of this segment featuring the best resort wear from Faithfull the Brand and accessories from Maison Irem.  

Faithfull the Brand is known for their unique prints inspired by findings in vintage markets across the world. Each garment is carefully designed, sourced and produced in Bali, Indonesia, using handmade techniques such as hand-dying and hand-printing. Faithfull is perfect for travel and can move into the Spring/Summer months effortlessly for an easy look. 

Maison Irem has quickly become an era staple.  Known for their coin necklaces, Maison Irem is the the go-to jewelry brand for a cool girl vibe. 

Shop New Arrivals from Faithfull the Brand online now

Shop online now


Era Style Loft x The Face Institute

We recently sat down with Sharmi Jaggi to chat all things fashion & beauty. The reason for this collaboration was to combine the thoughts behind investing in your wardrobe and beauty regime along with taking time out of our busy schedules for self-care and self-reflection to really exude your true self. 

As we unfold the first of a three part video series we did with The Face Institute we hope to better explain our thoughts behind why we feel its important to invest in ourselves.  

First, we chat about fashion versus style.  An obvious answer is presented as we explain that fashion is what we buy and style is how we define ourselves through what we are wearing.  Ever since we opened era we have always focused on buying quality pieces and moving them effortlessly throughout all the different roles we hold as women.  Whether its a silk blouse worn to work or to dinner or a pair of leather pants we enjoy finding multiple uses for our pieces that hold a timeless and modern appeal

We have recently gone back to our roots of blazers, silk tops, trousers and classic denim (with an updated twist). As we mature through our wardrobes we hope to expose you to new ideas and thoughts on your own personal wardrobe. Investing in quality pieces will help you to create a closet you feel good about and wardrobe that expresses your own personal style. 

Shop our looks online now


photo & video cred: t-squared

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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