Era Style Loft x The Face Institute

We recently sat down with Sharmi Jaggi to chat all things fashion & beauty. The reason for this collaboration was to combine the thoughts behind investing in your wardrobe and beauty regime along with taking time out of our busy schedules for self-care and self-reflection to really exude your true self. 

As we unfold the first of a three part video series we did with The Face Institute we hope to better explain our thoughts behind why we feel its important to invest in ourselves.  

First, we chat about fashion versus style.  An obvious answer is presented as we explain that fashion is what we buy and style is how we define ourselves through what we are wearing.  Ever since we opened era we have always focused on buying quality pieces and moving them effortlessly throughout all the different roles we hold as women.  Whether its a silk blouse worn to work or to dinner or a pair of leather pants we enjoy finding multiple uses for our pieces that hold a timeless and modern appeal

We have recently gone back to our roots of blazers, silk tops, trousers and classic denim (with an updated twist). As we mature through our wardrobes we hope to expose you to new ideas and thoughts on your own personal wardrobe. Investing in quality pieces will help you to create a closet you feel good about and wardrobe that expresses your own personal style. 

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photo & video cred: t-squared

Kate Moss x Equipment

The highly anticipated Kate Moss x Equipment capsule collection is coming soon to the loft and we couldn't be more excited! Vogue recently caught up with Moss on her latest designer collab and she dished on her love for Equipment shirts and the whole designing process. She states her initial obsession for Equipment started from borrowing her boyfriend's shirts and falling in love with the unisex fit and how nicely the fabric falls on the body. Her collection consists of 70's and 90's grunge inspired blouses with chic star prints, skinny scarves, and Bowie inspired lightening bolts - nothing short of amazing. Click the link below to see Moss' more details from the coveted collection. 

| See more from the collection |

Collaboration: Alexa Chung for AG


The highly anticipated collaboration between Alexa Chung and AG Jeans is finally here!  Earlier this year Alexa teamed up with the luxury denim brand to create an extrordinary 20 piece collection inspired by the 60’s and 70’s.

Chung states that “the design is imbued with our passion for denim – get it dirty, roll around, climb things, dance all night, sleep in it, be happy.” Well said. 

We are obviously suckers for anything Alexa Chung and we can’t wait to get our hands on this collection. We are one of the lucky few boutiques in Canada to be able to carry this collaboration. These amazing pieces will be arriving any day:

about us

Era Style Loft is an upmarket women's boutique located in the heart of downtown Saskatoon, Saskatchewan in the historic Birk's Building on 21st Street. With its convenient location and modern design, the women of Saskatoon finally have a luxurious place to shop. Now, era has expanded to offer that same in-store experience, online. Era offers everything from clothing and shoes, to handbags and accessories.

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